Take a (practical) vacation for your business

“I don’t have time to get away! This is 7 days a week!”

I know. It’s busy season. The sun’s shining and you’re making hay.
But have you been questioning your marketing or overall business strategy lately? Are there things about your business you’d like to change?

So why “practical”?
To be fair, you don’t have time for a vacation to Disneyland.

A practical trip would be something like this:
Take Friday off (or better yet, Monday). Go to a similar environment to your hometown, but drive; say at least 3 hours. Take your spouse, or go it alone. Visit businesses similar to yours (if possible) and pay attention to the vibe in that community. Business owners that know how you feel will likely appreciate a conversation with you, so find a way to strike one up. But be casual. Don’t go in with your notebook and interview them as competition. Don’t judge, just be you, on a short vacation and show genuine interest in them. It really does work.

We can learn a lot from a little. Take a little break and hopefully you can find the value in taking a day or two off to think about why you’re in business, where you’re wanting to end up and how you’re going to get there.

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